Let me paint you a familiar picture: You’re standing in the massive halls of the International Builders’ Show, surrounded by 100,000 industry professionals. Maybe you’re clutching a coffee cup like a lifeline, watching others network effortlessly while you wonder how to make meaningful connections in this sea of people.
I’ve been there. From my early days working trade shows at our family lumber yard to now speaking on stages at IBS, I’ve learned that success at industry events isn’t about collecting business cards – it’s about creating real relationships that transform your career in construction.
The Truth About Industry Events Here’s what I wish someone had told me years ago: Those people you see “networking effortlessly”? They’re working a strategic plan.
After decades in building materials and construction, I’ve cracked the code on turning industry events from overwhelming networking marathons into career-changing opportunities.
With major shows like IBS, the National Hardware Show, and NAHB’s PWB Week coming up in early 2025, let’s talk about what actually works – and what doesn’t.
The Do’s: Your Strategic Action Plan
Do: Pre-Event Intelligence
Before you step foot in that convention center, know exactly who you want to meet. I spend at least three hours before every major show researching attendees, speakers, and exhibitors. LinkedIn is your best friend here – connect with potential contacts beforehand and set up specific meeting times. Don’t leave valuable connections to chance.
Do: Master the Strategic Introduction
Stop leading with your job title. Instead, lead with a problem you solve or a unique perspective you bring. At my first IBS speaking engagement, I didn’t introduce myself as a “building materials consultant.” I said, “I help building materials companies double their market share through strategic branding and women’s leadership development.” Guess which approach led to more meaningful conversations?
Do: Create Content in Real-Time
The biggest missed opportunity I see? Not leveraging the content gold mine that is an industry event. Share insights from keynote speeches, post photos with industry leaders (with their permission), and create short video recaps of your key takeaways. This isn’t just about social media – it’s about positioning yourself as an engaged industry leader.
The Don’ts: Common Mistakes to Avoid
Don’t: Play the Numbers Game
I cringe when I see people racing through a show floor, collecting business cards like they’re playing Pokemon Go. Focus on making five meaningful connections rather than 50 superficial ones. Quality over quantity, every single time.
Don’t: Hide in Your Comfort Zone
Yes, it’s tempting to spend the entire show with your existing network. But growth happens outside your comfort zone. Set a goal: For every hour you spend with familiar faces, spend an hour building new relationships.
Don’t: Forget the Follow-Up
The real work starts after the event. But please, skip the generic “Great meeting you!” LinkedIn message. Reference something specific from your conversation and suggest a concrete next step. I’ve landed major consulting contracts by following up within 24 hours with valuable insights related to our discussion.
Your Action Plan for Upcoming Shows
Before the Event:
- Research speakers and attendees
- Schedule at least three specific meetings
- Create your unique introduction that focuses on value, not title
- Join relevant LinkedIn groups for the event
- Review the agenda and mark priority sessions
During the Event:
- Arrive early to sessions and stay late
- Take photos with new connections
- Share real-time insights on LinkedIn
- Ask thoughtful questions in sessions
- Schedule specific follow-up meetings before leaving
After the Event:
- Follow up within 24 hours
- Share event recaps on LinkedIn
- Schedule virtual coffee chats with key contacts
- Add value before asking for anything
Special Focus: 2025 Industry Events The International Builders’ Show is our industry’s biggest event of the year, and I’ll be there! If you’re attending IBS, I’d love to connect in person – reach out on LinkedIn and let’s make it happen.
Mark your calendars: Join us for a special Build Women event at the National Hardware Show on March 18th, 2025, at the Las Vegas Convention Center. We’re creating focused networking opportunities specifically for women in construction and building materials. You’ll connect with other leaders who understand exactly what you’re facing in this industry.
Remember: Your Presence Matters As women in construction, we make up only 11% of the industry. That means your voice, your expertise, and your presence at these events matter more than you realize. You’re not just building your network – you’re helping create the future of our industry.
Ready to make 2025 your year of strategic networking? Visit buildwomen.com to join our community and get exclusive access to our pre-show networking events at IBS, NHS, and PWB Week. Together, we’re not just attending industry events – we’re transforming them into launching pads for extraordinary careers in construction.
Share your story: What’s your best tip for networking at industry events? Let’s continue the conversation in the comments below.
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